Mark's Overall Rating
This review of the Jeremy Schoemaker (aka ShoeMoney) 12 Week ShoeMoneyX Internet Marketing Guide, is actually going to be stretched out for a bit of time! Since the Free Guide itself is 12 weeks long, I am going to edit this post weekly, examining the latest weekly installment.
Since Jeremy is considered a leader in the Internet Marketing Industry, I have pretty high expectations from his Free Guide!
What is the ShoeMoneyX Internet Marketing Guide
Have you ever wished you had one place you could go to learn how to turn an idea into a successful method of earning a living online? In Jeremy’s own words…
“Jeremy Schoemaker – ShoeMoney”
I recently decided that there is just too much great information in my book to exclude people from reading it. I have now backed out of my major book deal and turned it into a completely FREE 12 week guide to Internet marketing.
Being a regular reader at Jeremy’s site, I couldn’t resist the call to sign up and learn from a very successful force in the Internet Marketing Business. Since he is offering this free of charge, the worse case scenario… means I have to unsubscribe, or opt out of the email only guide.
Features of the ShoeMoney Guide
Once you sign up for this free Internet Marketing guide, you can expect each of the topics below to be delivered in the form of an easily downloaded and saved pdf document each week. At least week 1 was! 
- Week 1 – The Beginner’s Guide To Internet Marketing
- Week 2 – Affiliate Marketing 101: Everything You Need To Know To Start Promoting Products
- Week 3 – Market Research: How To Crush Your Competitors And Discover Hot Niches
- Week 4 – Pay Per Click: How To Earn Cash With Each Click
- Week 5 – Advanced Pay Per Click (Cont from Wk 4)
- Week 5 – SEO: How To Rank Higher And Increase Traffic
- Week 6 – Site Creation: How To Build A Site With Zero Programming Knowledge
- Week 7 – Content Creation: How To Create Articles That Attract Users And Increase Sales
- Week 8 – Marketing: How To Use Social Media To Spread Your Brand
- Week 9 – Make That Cash: 10 Ways To Monetize Your Site And Increase Profitability
- Week 10 – Testing & Tracking: How To Optimize Your Site & Make Sense Of The Figures
- Week 11 – Building Your Team: How To Network With Others And Find Long Term Partners
- Week 12 – Launch Day: How To Kick Start Your Business And Manage Your Projects
Week 1 Guide Review – 05/23/09
Once you sign up for the Internet Marketing Guide, you can expect to receive an email from Jeremy, asking you to confirm your request to get email from him. Once you click the link and confirm… you should get The Beginner’s Guide To Internet Marketing, shortly thereafter.
Week 1 can be summed up in one word… “Introduction”! Personally, I’m not much on reading multi-page introductions, but the way Jeremy started from scratch and actually made it interesting to read, it was well worth the time it took to read the 11 page week 1 guide.
You will learn who Jeremy Schoemaker is, his roots, and how he turned a hobby into a multi-million dollar business! On top of learning about the person behind the guide, you will get a very clear preview of the Internet Marketing Industry so you know what to expect, and whether it’s right for you over the next 11 weeks!
Jeremy answers a series of true or false questions in a very honest and enlightening way, even for those of us who aren’t new to Internet Marketing. At the end of the guide, he provides us with a clear action plan to prepare for the next installment! I hope each week has a plan like this!
If the week 1 guide did nothing else, it left me wanting week 2 to get here quickly!
ShoeMoneyX Week 2 Guide Review – 06/01/09
Having followed along with the Week 1 guide and taking Jeremy’s action plan to heart, I was excited when week 2 popped into my inbox on May 30th! Again this week, you receive the ShoeMoneyX IM Guide in the form of a PDF, which makes it very easy to store and read at your own convenience. Week 2 of the ShoeMoneyX Guide is 18 Pages long.
Week 2 is heavy on learning all about affiliate products, websites and affiliate networks, which is good! Even if you think you know all about networks, terminology and how to work with affiliate managers, the guide takes it a step farther and breaks each word, phrase and term, into definitions and how they apply to you. If you don’t know what “Scrubbing” or “Shaving” mean in affiliate marketing, you need to sign up now!
Around page 13 of this weeks guide, you start getting into the meat and potatoes of Internet Marketing when you start to learn about 6 proven ways to promote your affiliate offers! Jeremy breaks each of the 6 methods down into brief paragraphs with the details of WHY they work so well! There is also a section that covers the reasons for cloaking affiliate links, as well as several methods you can use to do so!
One thing I really like so far, that has been in both weeks, is the “Realities” or “True – False” section, where ShoeMoney answers the hard questions in plain and simple truth.
Week 2’s Action Plan is where we really start getting down to business, and you get the sense that next week… you will start putting the methods into action and possibly making our first affiliate sale!
ShoeMoneyX Week 3 Guide Review – 06/09/09
Week three arrived like clockwork, and as Jeremy recommends in his intro email, I DID actually read it twice! Just like previous versions, it is a pdf, 17 pages long, and contains a very detailed action plan at the end of the guide!
For myself, week 3 really started getting into the meat of internet marketing! This week we start learning about finding our Niche! You start to understand things like competition and keyword research, but you also get a slim picture of what you may possibly earn on your new website! As with previous weeks, there is an abundance of real-world examples and walk throughs to get you up to speed quickly!
I was a bit confused reading this weeks segment, since Jeremy talks quite a bit about researching your niche, when in effect, he recommended in week 1 to go out and register an LLC, and setup your new venture as its own buisiness from day 1. If I had just dropped $200-$400 to have the LLC registered and in week 3, found out that it was not a worthy market to pursue… well, you understand. IMHO, the LLC and legal aspect should come AFTER you know if its worthy or not!
All aside, this weeks guide really gets you primed to make an impact in the coming weeks!
ShoeMoneyX Weeks 4 & 5 Guide Review – 07/01/09
Week 4 came around right on time, and I knew it was going to be a hard week. While I have tried my hand at, and often failed at PPC, I have truly looked forward to this week. To my surprise, week 4 turned out to be more than a single week could handle and Jeremy split it into two parts, Basic PPC Understanding and Strategies (wk 4) and then Advanced PPC Techniques (wk5). For the sake of saving space, I am going to combine the two!
If you don’t have a clue what PPC means (Pay Per Click) week 4 will get you up to speed very quickly! From understanding the various acronyms associated with paid search marketing, to the many different places where you can advertise and walkthroughs of the tools you will find at those sites, week 4 is like a bootcamp of paid Internet marketing!
Jeremy really gets down in to the basics of how to setup campaigns, track their performance and yes… he also gets into the reporting side of it a bit, sharing different examples of measuring success! By the time you are done, the action plan is there to get you even more familiar with everything, since you will be putting it to work in week 5!
Week 5 is where you begin to see it all come together! Jeremy took me through a complete understanding of the science of landing pages! I actually went out and visited a few of my own sites and started experimenting with different page layouts… While I was not driving PPC to one of the sites I made changes to, the conversion rate on an offer increased by more than 500% – just by employing one of his strategies and split testing a few layout changes! (No kidding!!)
A common thread you can expect to see from this point forward… the information Jeremy is sharing is great, but only if you actually use it! Hopefully, you are following along with the weekly action plans, and by now you have a good idea of several methods for putting your ideas into motion!
Pros and Cons of the ShoeMoney Internet Marketing Guide
Pros
- Its Free! Worse case is opting out of the email!
- Very Well Written and simple to understand.
- Delivers like clockwork every 7 days!
Cons
- Some of the Action Items in week 1, should come later in the process.
- Waiting for next weeks installment!
About Jeremy Schoemaker : ShoeMoney
Jeremy Schoemaker is a web entrepreneur, founder of ShoeMoney Media, and co-founder of the AuctionAds service. (From Wikipedia) He became famous after publishing a picture of his monthly adsense check, which was more than $130,000!
I have been following ShoeMoneys website for more than 2 years now, and he just tells it how it is… no fluff, no bull.
Cost of ShoeMoney Internet Marketing Guide
- Your Favorite 4-Letter Word… FREE!
Randy on Sat, 23rd May 2009 7:18 pm
Hi,
I hope the training is as good as everyone says Shoemoney’s reputation is. I really could use the help.
Mark on Sun, 24th May 2009 11:46 am
@ Randy –
I have listened to several podcasts and was on a recent online seminar where Jeremy hosted. He can get all over the place when he talks… but if you listen to him, he really does hold a huge amount of info in his head that is easily applied to almost any idea!
It should be very informative and a great learning experience, for both new marketers and seasoned pros!
Mark
Jeff - Starting An Online Business on Wed, 10th Jun 2009 6:12 pm
Mark,
I signed up for this and have really enjoyed following along with it so far and look forward to each new installment.
I agree with you that Week ! is a little early to be setting up an LLC. I’m thinking his rationale was along the lines of committing to following through with the course. Too many people just fade away and that’s that.
Jeff
Randy on Wed, 10th Jun 2009 9:00 pm
So far I have received 2 weeks of the training. It is good. I’m still waiting for week 3 even though it is more the 7 days since the 2nd one was sent.
Juan on Mon, 6th Jul 2009 7:40 pm
I noticed you have Week 5 – SEO: How To Rank Higher And Increase Traffic lined out. It’s July 6th and I haven’t received a link to that guide. The email system that Shoemoney uses has not delivered at least one other week and it’s difficult to figure out what the pdf link might be. There needs to be direct links to each of the 12 sections of Shoemoney’s Marketing Guide.